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TRACE Launches East African hub targeting millennial and young adult audiences.

TRACE, a  global urban music television and entertainment network has finalized the acquisition of a 70 percent stake in Qwetu Radio in a deal that commenced with talks in September 2018, now gives Trace a foothold in the highly competitive urban radio entertainment segment in Kenya.  

Following the conclusion of the acquisition Trace has now set up its East African hub in Westlands in Nairobi that will be led by the Danny Mucira as the MD for the East Africa cluster.

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