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Safaricom explains why Eliud Kipchoge will be on M-Pesa logo for a week

Leading telecommunication company Safaricom on Wednesday announced that Kenyan marathon runner Eliud Kipchoge will be on the M-Pesa logo for the next seven days as he attempts to run the marathon in under two hours.

As part of the company’s commitment and respect to the icon, the new logo will have the name “Eliud” and the numbers “1:59” to denote the INEOS challenge.

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