×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

Tourism marketing lessons for Kenya from Rwanda

Diani Reef Beach Resort and Spa Managing Director Bobby Kamani.

Recently, the Rwanda Development Board signed an agreement with famed English Premier League football club Arsenal.

The deal made Rwanda the official tourism partner for Arsenal for the next three years.

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in