The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and
international interest.
Ready? Here are the commandments to follow, the mistakes to avoid and the creative methods of engaging others that produce real results. Remember, these are short but exceedingly powerful. Ignoring any one of them may be perilous to your bottom line.
The 15 Commandments of Social Media:
1. Help others often, eagerly and without thought of benefit to yourself.
2. Be patient with others. Remember, you were once new to social media, too.
3. Share great content.
4. Forward great content and credit generously.
5. Thank often and thank liberally.
6. Be yourself, not a cardboard cutout. Show your personality.
7. If you don't have a personality, grow one and then show it.
8. Blog often and intelligently.
9. If you don't know something, say so. Then find out and get back to them.
10. Don't just talk - have real conversations. Remember, these are real people, not just avatars and photos.
11. Find the time for social media. Schedule it in and then just do it.
12. Use tools to schedule posts and monitor mentions. Social media is one facet of your marketing campaign – it's not your life.
13. Don't automate the whole process. Be there. Reach out and interact. Find the balance between automation and the personal touch.
14. Laugh at yourself. Tell tales on yourself. Show your human side – people aren't friends with Superman, they're friends real people who have real challenges and real faults and can laugh at themselves.
15. Admit your own mistakes and then move on. The mistakes make you human, but dwelling on them makes you annoying.
