Meta has announced two new ways for eligible creators in Kenya to monetise their videos on Facebook. The new features, In-Stream Ads and Ads on Facebook Reels, will allow creators to earn money by sharing their original content and engaging with their audience.
Moon Baz, Global Partnerships Lead for Meta in Africa, the Middle East, and Turkey, expressed excitement about the expansion, stating, "We're inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money while setting the bar high for creativity across the world and making Meta's family of apps the one-stop shop for all creators."