You cannot fail to notice Jefferson Machuma. It’s not his shrill whistle or loud ululation that attracts you to the businessman, neither is it his creative, flamboyant fashion. Machuma a.k.a Ganabi Ganasi Ganabo is a real performer, a comedian fit for the acting stage.
Donning matching Ankara shirt and shorts; a round feather hat made from khaki paper, Machuma drives his wheelbarrow of sugarcane through an excited crowd in Rigoma Market, Nyamira County.