South African retailer Clicks under fire for racist ad

Clicks is a South African pharmaceutical, beauty and health retailer (Photo: Twitter @Clicks_SA)

South African pharmaceutical, beauty and health retailer Clicks has come under fire for a seemingly racist ad. For a company that is based in an African country and whose majority of employees and clients are Black, it is unimaginable that the advert ran at all.

The ad, which featured on the Clicks website, and has since been taken down, brought the wrath of netizens. It referred to Caucasian hair as fine and normal and Black kinky hair as dry, damaged, frizzy and dull.