Six months on, what the ‘new normal’ means for brand advertising and media

Advertising reaction from various brands was heavily dependent on the impact Covid-19 had on their sector. [Archive, Standard]

It will be exactly six months on 13, September since Kenya reported its first case of Covid-19. 

Since then, it has been a whirlwind for brands and the media as they figure out what has now become the ‘new normal’ - a term being used to define circumnavigating the Covid-19 business environment.