End of an era: Curtains fall on Showmax after a decade

MultiChoice says the closure of Showmax is part of a wider effort to optimise investments in a rapidly changing industry. [Courtesy]

MultiChoice has announced it will discontinue its flagship streaming service, Showmax, following a comprehensive review of its digital operations.

The move comes as a shock to many. The streaming service had positioned itself for a global entertainment and sports content takeover. Two years ago, Showmax underwent a massive relaunch, driven by a strategic partnership with international media giants Comcast’s NBCUniversal and Sky.