×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

Elon Musk: Owning Twitter has been a "rollercoaster"

Vocalize Pre-Player Loader

Audio By Vocalize

The Twitter application on a digital device [Gregory Bull, AP]

Twitter Chief Executive Officer Elon Musk now says he only bought the platform because he had to, while describing owning the social media firm as 'quite painful and a rollercoaster'.

Musk, who granted a last-minute interview to BBC at the Twitter headquarters on Wednesday, reiterated that he has no plans for selling the company even if he got an offer matching what he paid for it. He also added that, presently, the company is roughly breaking even, although he didn't back his statement.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
By AFP 3 hrs ago
Football
FIFA boss 'very reassured' about World Cup in Mexico despite violence
By AFP 3 hrs ago
Sports
Mourinho, the unwelcome guest at Madrid's home
Motorsport
Government, private sector seal partnership for WRC Safari Rally 2026
Sports
Indiza, Wakhu, Mediratta start early preps for 2027 MKO