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The Standard Group Plc is a multi-media organization with investments in media
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The Hawthorne effect, also referred to as the observer effect, refers to a phenomenon whereby individuals improve or modify an aspect of their behaviour in response to their awareness of being observed.
Hawthorne effect is still very much existent in workplaces. For example, when employees are being observed they usually tend to work better and harder. This leads to an increase in productivity in most cases.
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