The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Pedalwise Cycling Club members on their way to Moshi Tanzania [photo courtesy/Standard Sport]
Many urban areas around the world have long recognised the importance of physical activity as a way of promoting a healthy lifestyle - and one of such options is cycling.
An estimated one billion people ride bicycles every day – for transport, recreation and sport.
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