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The Standard e-Paper
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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Radio is a tricky and unforgiving business. You don't even have to cast your mind that far back to come up with a list of once-popular radio stations that died on the vine.
Throw into the mix the vagaries of a fiercely competitive media ecosystem in which you have to compete for audience attention, advertising revenue, and market share with nimble digital start-ups in the midst of economic turmoil spurred on by a once-in-a-century global pandemic and the odds of survival, let alone thriving, grow even thinner.
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