The Standard Group Plc is a multi-media organization with investments in media
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After Mario Balotelli's half-time shirt swap proved so controversial in midweek, Paddy Power today set up their own 'Swap Shop' at Anfield today, ahead of Liverpool's clash with Hull City.
The £16million signing from AC Milan sent fans into a frenzy back in August- and expectant supporters promptly spent £50,000 on shirts with Balotelli's name and number on.
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