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Meta unveils alerts on platforms to help trace abducted children

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Meta's Director of Trust and Safety Emilly Vacher addresses a gathering during the launch of AMBER Alert in Kenya on March 18, 2024. [Denish Ochieng, Standard]

The fight against child trafficking and abductions in Kenya has received a major boost after the government, in collaboration with Meta, launched AMBER alerts to help trace missing children.

The in-app AMBER Alert system, which was unveiled on Monday, will rapidly disseminate information about missing children through Facebook and Instagram.

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