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All to play for as KRU hires new marketing partners

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2015 Masaku Sevens Cyprian Kuto of Samurai Wakulima in action during their the 2015 of Masaku sevens against Kilunda at at Kenyatta satdium on July4, 2015.PHOTO/DENNIS OKEYO

Kenya Rugby Union (KRU) has appointed TransAfrica Media East Africa (TAM-EA), via its subsidiary Frontiers Sport & Entertainment, as its new sports marketing agency.

TAM-EA’s role will be to provide commercial strategy, sales and service solutions for KRU, which will cover sponsorship, broadcasting, marketing, PR and research.

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