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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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Kenya Rugby Union (KRU) has appointed TransAfrica Media East Africa (TAM-EA), via its subsidiary Frontiers Sport & Entertainment, as its new sports marketing agency.
TAM-EA’s role will be to provide commercial strategy, sales and service solutions for KRU, which will cover sponsorship, broadcasting, marketing, PR and research.
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