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Why technology adoption fails even when it works

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Trust determines whether customers will continue to use the digital service or even refer their friends to use it too. [Courtesy]

Someone recently said that the thing they fear most is internet downtime. Reason being that most people’s daily routines are powered by technology.

From hailing a taxi, to shopping online, attending virtual meetings, sending and receiving money, taking and paying back loans, buying insurance cover, paying school fees, the list is endless. Technology is a daily companion

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