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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Kenya's tourism sector is on a trajectory of significant growth, with projections indicating that earnings will reach Sh650 billion in 2025, up from Sh452.2 billion in 2024, according to the Ministry of Tourism and Wildlife.
While the country's renowned natural attractions have long drawn leisure tourists, a new frontier is emerging-business tourism.
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