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Why managing crises could be real Achilles' heel for CS Linturi

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Agriculture Cabinet Secretary Mithika Linturi. [Bonbiface Okendo, Standard]

There are three cardinal rules of crisis communication that Agriculture Cabinet Secretary Mithika Linturi and his ministry overlooked, are oblivious of, or simply don't care about.

Linturi is not a new name to any Kenyan who is abreast with current affairs. Similarly, there are two things that the CS is not new to: public leadership and public relations nightmares.

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