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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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The tea industry is an essential cornerstone of Kenya's economy, creating jobs, supporting millions of livelihoods and generating substantial foreign exchange.
The potential for further value generation through sustainable practices is immense and must be seized. Globally, consumers appreciate quality tea sustainably grown and produced, often willing to pay a higher price. Such an opportunity must be harnessed to maximise the value derived from tea, thereby benefiting farmers, communities, and the national economy.
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