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Safaricom unveils platform targeting youth, Gen Z in race for Kenya's largest population group

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Peter Ndegwa - CEO Safaricom PLC and Media personality Sheila Kwamboka launch the new platform [Courtesy]

In a major launch that took place Friday evening in Eldoret, telecommunications provider Safaricom has unveiled a new platform, dubbed Safaricom-Hook.

The event was attended by Safaricom CEO Peter Ndegwa, who spoke candidly about the relationship that the telcom company aims to build with the youth. Uasin Gichu Governor Jonathan Bii and celebrated athlete Faith Kipyegon were also present.

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