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Gen Z

Ella Mathu is 22. Call her Ella-Elsie, that is the name she prefers. Having taken an IT degree and just waiting to graduate, she recently secured a job in an ICT firm in the fast-moving Nairobi City.

Aside from her day job, Ella-Elsie is a fashion model who promotes clothing brands on her social platforms for money. Each of her social media posts is a source of income with some going for as much as Sh50,000 thanks to her big following that gives her bargaining power.

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