×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now
Vocalize Pre-Player Loader

Audio By Vocalize

Gen Z

Ella Mathu is 22. Call her Ella-Elsie, that is the name she prefers. Having taken an IT degree and just waiting to graduate, she recently secured a job in an ICT firm in the fast-moving Nairobi City.

Aside from her day job, Ella-Elsie is a fashion model who promotes clothing brands on her social platforms for money. Each of her social media posts is a source of income with some going for as much as Sh50,000 thanks to her big following that gives her bargaining power.

Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
Rugby
How broken league is derailing Kenya Lionesses' future
Athletics
Adak wants media to report doping issues with precision
By AFP 22 hrs ago
Premier League
Liverpool boss Slot says Salah victim of 'his own standards'
By AFP 22 hrs ago
Football
Real Madrid face Man City, PSG draw Chelsea in Champions League last 16