FKF president Nick Mwendwa on Thursday launched the Fifa/FKF Women Football Campaign at Kasarani Annex.
The women’s football campaign is a global program that aims at increasing female participation in football and fostering the development of women and girls in the sport.
It focuses on creating a structured pathway that nurtures young players, providing them with the necessary support and guidance to excel in football and pursue national team and professional opportunities in the future.
“This campaign is a significant step towards empowering young girls and promoting women’s football in Kenya,” said Mwendwa.
"We understand that young girls face many challenges in their quest to pursue their dreams, and that is why we have partnered with Fifa to create this campaign. We believe that by creating awareness, we can inspire more young girls to take up football and empower them to become future champions.”
The campaign kicked off with a vibrant two-day tournament at Kasarani Annex, bringing together primary schools across Nairobi County. The event featured various 5-a-side games designed to create a fun and engaging environment for the children.
In addition, the participants had the invaluable opportunity to interact with football ambassadors and legends who served as their mentors.
"Through this campaign, we will be conducting football clinics and tournaments in schools across the country, giving young girls an opportunity to showcase their skills and talent. We will also be providing equipment, training materials, and in-kind support to schools,” said Mwendwa.
The campaign which will help create a platform to commence girls’ grassroots football leagues will primarily focus on players and school team coaches from primary schools.