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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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Football is the most popular sport in the world. It is estimated that more than 400 million people take part in this sport around the globe or nearly five percent of the world's population.
Every four years, at least half the world stops to watch games and cheer for their favourite players and national teams. Few people would doubt that Qatar World Cup is the most important sporting event of the year. Its impact on countries and people will go far beyond the world of football.
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