×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

Ballon d'Or owner loses trademark fight against UK's Golden Balls

Vocalize Pre-Player Loader

Audio By Vocalize

November 29, 2021 General view of the trophy REUTERS

Les Editions P Amaury, which owns the rights to football award Ballon d'Or, on Wednesday lost its trademark fight against Britain's Golden Balls after a European court backed a patent agency's decision to strip the French firm's rights to TV broadcasting and books.

The Luxembourg-based General Court, Europe's second top court, however restored Ballon d'Or's trademark rights to entertainment services, saying that the EU Intellectual Property Office (EUIPO) was wrong to revoke it.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
By AFP 13 hrs ago
Football
Arteta urges Arsenal to seize destiny in crucial Spurs showdown
Football
Title-hungry Leopards seek to bounce back to winning ways
Golf
Magical Kenya Open: Jastas Madoya reveals what fuels his passion for golf
Olympics
NOC-K signs strategic MoU with Japanese Olympic Committee