×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

Ballon d'Or owner loses trademark fight against UK's Golden Balls

Vocalize Pre-Player Loader

Audio By Vocalize

November 29, 2021 General view of the trophy REUTERS

Les Editions P Amaury, which owns the rights to football award Ballon d'Or, on Wednesday lost its trademark fight against Britain's Golden Balls after a European court backed a patent agency's decision to strip the French firm's rights to TV broadcasting and books.

The Luxembourg-based General Court, Europe's second top court, however restored Ballon d'Or's trademark rights to entertainment services, saying that the EU Intellectual Property Office (EUIPO) was wrong to revoke it.

Premium Article

Get Full Access for Ksh299/Week.

Uncover the stories others won't tell. Subscribe now for exclusive access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Sports
It's fresh faces and familiar rivals as Stars prepare for 2027 Afcon
Football
SportPesa Premier League: APS Bomet edge Bandari to ease relegation fears
Rugby
Experienced Okello, Chajira named in Kenya Lionesses squad for Rugby Africa Cup
Football
McCarthy set for emotional South Africa reunion after AFCON Draw