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Son Heung-min has helped Tottenham Hotspur past Manchester United to become the most popular foreign club in South Korea with more than 20% of the nation now allied to the North London side, according to Nielsen Fan Insights.
In a graphic illustration of the selling power of a big-name player, five years of Nielsen Fan Insights surveys show that Spurs had negligible support in the nation of 52 million before Son joined the club in 2015.
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