×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now

Paris Saint Germain gets sponsorship deal with Chinese company Hisense

Vocalize Pre-Player Loader

Audio By Vocalize

Paris St Germain's Neymar celebrates with teammates after winning the Coupe de la Ligue [COURTESY]

French soccer champion Paris Saint Germain (PSG) has signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense, the companies said on Monday.

The deal comes as Europe’s top soccer clubs all look to increase their foothold in the lucrative Chinese market.

Premium Article

Get Full Access for Ksh299/Week.

Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
By Ben Ahenda 2 hrs ago
Football
How Gor Mahia legend Allan Thigo earned '90-minute man' nickname
Football
FKF crisis deepens as firm sues federation over Sh64m CHAN bill
By Ben Ahenda 10 hrs ago
Boxing
Boxers ready for battle in Nakuru
By AFP 1 day ago
Sports
LeBron's Lakers eliminated from NBA playoffs as Thunder seal sweep