The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Senior Vice President for Africa Programs at Heifer International Adesuwa Ifedi (left) and Executive Vice President and Global Head of Community Pass at Mastercard Tara Nathan after launching the partnership. [James Wanzala, Standard]
Heifer International, a global non-profit organisation and Mastercard have partnered to empower smallholder farmers in Sub-Saharan Africa.
The partnership will deploy Mastercard's Community Pass, an innovative digital solution that helps connect smallholder farmers to financial and agricultural value-chain ecosystems.
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