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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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Financial service providers are increasingly turning to artificial intelligence (AI) and machine learning (ML) technologies to enhance customer engagement, in what could alter traditional dynamics of how companies interact with their customers.
Analysis of annual reports from leading financial service providers and telecommunication firms in Kenya indicates broad adoption of AI and ML technologies in various tasks including, customer segmentation, scoring and analysis of customer feedback.
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