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Britam's BetaLab backs local fintech's bid to power riders with cover and fuel credit

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Britam Group Managing Director Tom Gitogo speaking during 2024 full year financial results on 28th March 2025. [Wilberforce Okwiri, Standard]

Britam's innovation and incubation hub BetaLab has invested Sh5 million in a local fintech firm Oye, to boost access to insurance and ease fuel costs for the country's two million boda boda drivers.

Oye, founded in 2021 by Nairobi entrepreneur Kevin Mutiso, is built on a simple yet powerful model: loyalty points that unlock insurance benefits.

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