The Standard Group Plc is a multi-media organization with investments in media
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digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
President William Ruto interacts with vendors during the Hustler Fund launch at Green Park, Nairobi, on November 30, 2022. [Kelly Ayodi, Standard]
How did a simple word like "hustler" cause a political revolution in Kenya? We are still digesting. By striking at the soul of the nation, our economic dreams and aspirations, the Kenya Kwanza (KK) government captured our attention, almost hypnotising us.
Their opponents never got a counter-narrative, even threatening to ban the term hustler, more so when used in conjunction with another term - dynasty.
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