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Branding: Rwanda has shown Kenya how it is done

Rwandan rice. [Courtesy]

Rwanda has commendably branded its rice. Why can't Kenya do the same?

Think of Homa Bay fish, Malindi cashew nuts, Ndunduri potatoes, Meru Miraa, and Kisii sugar cane, among others. This would give farmers value for their money as they compete on quality and price.

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