×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now
Vocalize Pre-Player Loader

Audio By Vocalize

As an entrepreneur you need to invest in branding to attract ideal customers, this will require undertaking customer research and aligning the needs of customers with the company’s values and purpose. [iStockphoto]

Let the year 2023 be qualified as your entrepreneurial year.

Going into business with the sole vision of making money means that you may not make the money, however, the money you make is the manifestation of your goal and passion.

Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
By George Njunge 29 mins ago
Sports
Anest Karegi: One-handed man baffling villagers with soccer pitch exploits
By AFP 19 hrs ago
Premier League
Pereira 'trusts' Forest owner Marinakis despite three sackings this season
By AFP 19 hrs ago
Football
Mexico prepares for possible drone threats during the World Cup
By AFP 19 hrs ago
Premier League
Arteta welcomes Madueke and Saka's competition for places