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As an entrepreneur you need to invest in branding to attract ideal customers, this will require undertaking customer research and aligning the needs of customers with the company’s values and purpose. [iStockphoto]

Let the year 2023 be qualified as your entrepreneurial year.

Going into business with the sole vision of making money means that you may not make the money, however, the money you make is the manifestation of your goal and passion.

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