×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

KTB seeks to tap into the Kenyan diaspora to attract more tourists

Vocalize Pre-Player Loader

Audio By Vocalize

Kenya Tourism Board CEO June Chepkemei gives her remarks during the inaugural meeting of the Kenya Adventure Tourism Product Club. [Courtesy]

The Kenya Tourism Board (KTB) is rallying Kenyans in diaspora to support the country to hit three million tourist arrivals a year.

The marketing agency this week launched a tourism marketing drive dubbed 'Ziara Kenya One Diaspora One Tourist' that seeks to harness the diaspora's networks to attract at least one tourist per diaspora member annually, thus helping catalyse growth in the tourism sector.

Premium Article

Get Full Access for Ksh299/Week.

Uncover the stories others won't tell. Subscribe now for exclusive access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
By Brian Ngugi 23 mins ago
Business
NCBA: Nedbank sale deal on track as profit up 9pc
Real Estate
How Sh27.8b project is revamping informal settlements in urban areas
Real Estate
Why housing has become an economic crisis
Sci & Tech
AI-driven cyber threats rise amid global skills shortage