The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Safaricom's Chief Financial Services Officer, Esther Waititu (center) with Kenya Lionesses players during the launch. [Courtesy]
The Kenya Rugby Union (KRU) has received a significant boost after Safaricom, through its M-PESA brand, announced a Sh100 million sponsorship deal for the national sevens teams, Shujaa and the Lionesses.
The two-year partnership, unveiled on Monday, aims to support the teams' preparations for key international tournaments while also addressing player welfare and development.
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