When an animal is on heat

Of all living things only man and dolphins use sex for leisure in addition to procreation. The rest mate only at specific times or seasons and purely for procreation or rather reproduction. All animals go through a reproduction cycle scientifically called oestrus derived from a Latin word for sexual desire. This process is controlled by hormones whose release is further stimulated or hindered by nutrition and environmental conditions.
All normal female animals except dolphins will only accept to be mounted by a male at a certain phase of this cycle (oestrus) upon attaining maturity. Only at this time will they have an egg awaiting fertilisation and subsequent implantation into the womb resulting in a pregnancy.
Female animals on heat will display sexual receptive behaviours that attract male animals for the mating/mounting act. It is prudent for a farmer to know these signs because in farming systems where artificial insemination (AI) is used timing for optimal conception is crucial; but if you are using bulls then don’t worry it is in their design to sniff out the ripe female.

Ripe female
Different animals will display varying heat signs but the most important is the standing heat which marks the most intense sexual activity phase of the cycle and the female will without coercion stand to be mounted by a male. Other signs are reddening of the vulva, clear mucus or blood stained discharge from the vulva, bellowing, restlessness, mounting other animals, reduced milk production in cows. A mare (female horse) will curl her lips, raise them up and expose herself to the stallion (male horse).
In cows where AI is used detection of heat signs is crucial. If you miss it then you lengthen breeding interval by three weeks as you will have to wait for that period of time to serve the animal. The rule of thumb in cows on artificial insemination is that if you start observing heat signs in the morning tell the inseminator to be at your farm in the evening; if you start seeing them in the evening let the inseminators come early in the morning.