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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
(PHOTO: FILE)Kenya has been ranked in position 77 out of the 99 best countries to start an online business according to BestAccountingSoftware.com.
The rankings come even as e-commerce continues to grow year-on-year, with eMarketer forecasting global sales worth $6.542 trillion by 2023, accounting for 22 per cent of all retail sales (up from 14.1 per cent in 2019).
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