Kenya launches alliance to counter stereotypes in advertising

The chapter seeks to have a progressive representation and portrayal of all entities in the media and advertising

The Unstereotype Alliance has launched its Kenyan chapter, the second in Africa after South Africa, in a bid to eradicate harmful stereotypes from advertising and media in the country.

The Kenya chapter will focus on broadening the representation of women and men in traditional roles that perpetuate negative social norms and hinder progress of gender equality.