Kenya set to form convention bureau to boost business tourism

Tourism CS Najib Balala. [PHOTO:BONIFACE OKENDO/STANDARD]

Kenya is closer to forming a National Convention Bureau to help grow business tourism. Yesterday, Tourism CS Najib Balala received a task force report detailing the roadmap to the formation of the bureau to help Kenya in positioning itself for business conventions.

Speaking on receiving the draft document from the Tasneem Adamji-led task force, CS Balala said implementing the document will put Kenya at par with Rwanda and South Africa in efforts to diversify from leisure tourism to business tourism. “Any destination that depends on leisure tourism alone is vulnerable to shocks. Business tourism accounts for approximately one-third of all international arrivals. By forming the bureau, Kenya will be best placed to bid for business conventions,” he said.