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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The Kenya Revenue Authority (KRA) has added yet another feather to its cap, after winning a Marketing Society of Kenya (MSK) award. The authority's efforts to transform its domestic tax service provision capacity through the iTax online platform, received an endorsement from the umbrella marketing professionals' society during the MSK Gala 2015 ceremony, held at the Carnivore Grounds, Nairobi.
Its integrated marketing communication campaigns, developed by Ogilvy Africa, picked awards in five categories and went on to claim the overall award.
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