New entrant to take on Tecno, Huawei with low cost smartphones

NAIROBI: New mobile phone company Obi Mobiles has entered the Kenyan market in a move that is likely to stoke competition in the country’s growing smartphone market. Obi Mobiles, a new phone brand co-founded by former Apple CEO John Sculley has picked Nairobi as its point of entry into the African market and is targeting a 10 per cent market share over the next 10 months.

“Obi Mobiles is of the belief that smart phones should be accessible to all and users should not compromise good phone features for lower price points,” said Mr Amit Rupchandani, Obi’s managing director for the Middle East and African region.