The Kenyan retail sector has seen the rise of various online shopping sites like Jumia, OLX and Kilimall which have grown rapidly in recent years. Jumia estimates that about 2000 people visit its website daily, while OLX has approximately two million viewers a month according Cytonn.
These buyers are lured with huge discounts and free delivery and one buyer who rarely goes to shopping malls is Jolly Kerubo.