Journalists should strive to be fair in coverage of campaigns

The Fourth Estate should treat all candidates fairly. [iStockphoto]

Early this month Deputy President William Ruto raised concerns about media bias and skewed coverage of presidential campaigns. He argued that some media are reporting in favour of Azimio la Umoja’s candidate Raila Odinga while vilifying his camp.

Expectedly, the implicated media houses termed the claims groundless. However, there is a reason why the media council of Kenya's CEO David Omwoyo, advises that the media must take the allegations of biased and skewed coverage of the candidates seriously.