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Turn your personal brand into a monetised asset

urn your personal brand into a monetised asset
Turn your personal brand into a monetised asset (Photo: iStock)

A personal brand communicates values, expertise and worth, which directly impacts the ability to earn. At the start of your career or business, Finance coach Margaret Njeri suggests tracking income, expenses and savings.

 Authenticity

Terming it a brand’s currency, Margaret states that people resonate with relatable, memorable stories.   

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