Why only a few Kenyans buy locally made clothes

What makes Kenyan clothing so expensive or is it just a perception? (Photo: Courtesy)

A Recent research shows that only five per cent of Kenyans wear clothes made in Kenya. Insiders say that with good pricing, the local fashion industry can be a goldmine.

A recent survey revealed that only five per cent of Kenyans wear clothes made in Kenya. Most Kenyans wear second-hand clothing from abroad, and one of the reasons they give is that Kenyan-made clothing is expensive.