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Taking off: My journey into luxury fashion

Elena Kuoni. She is the brains behind the fashion brand KSHMR (Courtesy)

Elena Kuoni came to Africa from Russia in 1994 and has since lived and worked on the continent. In 2015, inspired by her love for fashion and Nairobi’s July weather, she ventured into the fashion business, selling products made from cashmere. She shares her story

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